Cumulative Advantage : How to Build Momentum for Your Ideas, Business and Life Against All Odds
Mark W Schaefer
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19
Koh Buck Song
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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Journalism and PR : News Media and Public Relations in the Digital Age
John Lloyd
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Brilliant PR : Create A Pr Sensation, Whatever Your Budget, Whatever Your Business
Cathy Bussey
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Public Relations and Social Theory : Key Figures and Concepts
oyvind Ihlen
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Reputation Matters : How to Protect Your Professional Reputation
Jonathan Coad
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Social Media and Public Relations : Eight New Practices for the PR Professional
Deirdre K. Breakenridge
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The Business of Persuasion : Harold Burson on Public Relations
Harold Burson
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