Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
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Lisa Greer
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Ryan Holiday
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David Waller
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Charlene Li
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This is Marketing : You Can t Be Seen Until You Learn To See
Seth Godin
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Public Relations For Dummies
Eric Yaverbaum
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Lucy Werner
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Alex Singleton
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CIPR (Chartered Institute of Public Relations)
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Keith Hann
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Edward Bernays
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Rich Leigh
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Charles Doyle
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Build Your Community : Turn your connections into a powerful online community
Richard Millington
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Angelica Malin
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Cary Cooper
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Sally Susman
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Don't Be Such a Scientist, Second Edition : Talking Substance in an Age of Style
Randy Olson
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