The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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A Designer's Research Manual, 2nd edition, Updated and Expanded : Succeed in design by knowing your clients and understanding what they really need
Jenn Visocky O'Grady
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They Ask, You Answer : A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
Marcus Sheridan
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The Unpublished David Ogilvy
David Ogilvy
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Webs of Influence : The Psychology Of Online Persuasion
Nathalie Nahai
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My Life in Advertising and Scientific Advertising
Claude Hopkins
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Brainfluence : 100 Ways to Persuade and Convince Consumers with Neuromarketing
Roger Dooley
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Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders
Adam (The Challenger Project) Morgan
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Marketing 5.0 : Technology for Humanity
Philip (Kellogg School of Management, Northwestern University, Kotler
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Cashvertising : How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Drew Eric Whitman
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Everybody Writes : Your New and Improved Go-To Guide to Creating Ridiculously Good Content
Ann Handley
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The Sales Bible, New Edition : The Ultimate Sales Resource
Jeffrey Gitomer
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Marketing 3.0 : From Products to Customers to the Human Spirit
Philip (Kellogg School of Management, Northwestern University, Kotler
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The 1-Page Marketing Plan : Get New Customers, Make More Money, And Stand out From The Crowd
Allan Dib
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Inside the Tornado : Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Geoffrey A. Moore
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20th Century Classic Cars
Phil Patton
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Chaos Monkeys : Inside the Silicon Valley Money Machine
Antonio Garcia Martinez
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Crowning the Customer : How To Become Customer-Driven
Sen. Feargal Quinn
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Be Our Guest (10th Anniversary Updated Edition) : Perfecting the Art of Customer Service
Ted Kinni
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Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance
Jason Jordan
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Big Money Energy : How to Rule at Work, Dominate at Life, and Make Millions
Ryan Serhant
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Visual Merchandising, Third edition : Windows and in-store displays for retail
Tony Morgan
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Brandsplaining : Why Marketing is (Still) Sexist and How to Fix It
Jane Cunningham
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Storynomics : Story Driven Marketing in the Post-Advertising World
Robert McKee
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