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Tracy L. Tuten
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B2B Brand Management
Philip Kotler
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Principles of Marketing for a Digital Age
Tracy L. Tuten
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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European Perspectives in Marketing
Erdener Kaynak
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The Global Business : Four Key Marketing Strategies
Erdener Kaynak
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Tracy L. Tuten
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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