B2B Brand Management
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Marketing Research : A Concise Introduction
Bonita Kolb
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Tourism Marketing for Cities and Towns : Using Social Media and Branding to Attract Tourists
Bonita Kolb
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Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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B2B Brand Management
Philip Kotler
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Marketing Research for Non-profit, Community and Creative Organizations
Bonita Kolb
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Consumer Satisfaction in Medical Practice
William Winston
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Professional Services Marketing : Strategy and Tactics
William Winston
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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