Services Marketing: People, Technology, Strategy (Ninth Edition)
Jochen (Nus, S'pore) Wirtz
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Foundations of Marketing, 7e
John Fahy
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Principles of Marketing for a Digital Age
Tracy L. Tuten
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Marketing
Paul Baines
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Principles of Services Marketing
Adrian Palmer
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Brands : The Logos of the Global Economy
Celia Lury
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Fundamentals of Marketing
Paul (Professor of Political Marketing and Associate Dean (Bus Baines
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Waste Management and Sustainable Consumption : Reflections on consumer waste
Karin Ekstrom
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Purchasing and Supply Chain Management : A Sustainability Perspective
Thomas Johnsen
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Consumption
Robert Bocock
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Strategic Marketing : Creating Competitive Advantage
Douglas (Professor of Marketing, Professor of Marketing, King's West
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A Practical Guide to Indie Game Marketing
Joel Dreskin
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Marketing Strategy : Based on First Principles and Data Analytics
Robert W. (University of Washington, USA) Palmatier
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Marketing Data Science : Modeling Techniques in Predictive Analytics with R and Python
Thomas Miller
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Creative Direction in a Digital World : A Guide to Being a Modern Creative Director
Adam Harrell
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Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es
Wided Batat
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The Price Advantage
Walter L. Baker
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21st Century Houses : RIBA Award-Winning Homes
Dominic Bradbury
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Social Media Marketing : Theories and Applications
Stephan Dahl
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Lifestyle Brands : A Guide to Aspirational Marketing
S. Saviolo
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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R for Marketing Research and Analytics
Chris Chapman
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Marketing : A Critical Textbook
Nick Ellis
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