Demand-Driven Business Strategy : Digital Transformation and Business Model Innovation
Cor Molenaar
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Shopping 3.0 : Shopping, the Internet or Both?
Cor Molenaar
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The End of Shops : Social Buying and the Battle for the Customer
Cor Molenaar
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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