Marketing in Central and Eastern Europe
Erdener Kaynak
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Business Simulations, Games, and Experiential Learning in International Business Education
Erdener Kaynak
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Fundamentals of Strategic Planning for Healthcare Organizations
William Winston
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International Management Leadership : The Primary Competitive Advantage
Erdener Kaynak
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Contemporary Sales Force Management
William Winston
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Handbook of Cross-cultural Marketing
Erdener Kaynak
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Defining Your Market : Winning Strategies for High-Tech, Industrial, and Service Firms
William Winston
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Globalization of Business : Practice and Theory
Erdener Kaynak
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Japan and China : The Meeting of Asia's Economic Giants
Erdener Kaynak
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Contextual Management : A Global Perspective
Erdener Kaynak
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4x4 Leadership and the Purpose of the Firm
William Winston
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Export-Import Theory, Practices, and Procedures
Erdener Kaynak
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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The Aftermath of Reengineering : Downsizing and Corporate Performance
William Winston
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Internationalization of Companies from Developing Countries
Erdener Kaynak
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Teaching and Program Variations in International Business
Erdener Kaynak
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Teaching International Business : Ethics and Corporate Social Responsibility
Erdener Kaynak
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Erdener Kaynak
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Cross-National Consumer Psychographics
Erdener Kaynak
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Cross-National and Cross-Cultural Issues in Food Marketing
Erdener Kaynak
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Strategic Management in Central and Eastern Europe
Erdener Kaynak
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Management Education in the Chinese Setting
Erdener Kaynak
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