Market Analysis : Assessing Your Business Opportunities
William Winston
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The Consumer . . . or Else! : Consumer-Centric Business Paradigms
Erdener Kaynak
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Erdener Kaynak
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Erdener Kaynak
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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How To Write a Marketing Plan for Health Care Organizations
William Winston
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International Marketing : Sociopolitical and Behavioral Aspects
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Marketing in Central and Eastern Europe
Erdener Kaynak
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Business Simulations, Games, and Experiential Learning in International Business Education
Erdener Kaynak
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Fundamentals of Strategic Planning for Healthcare Organizations
William Winston
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International Management Leadership : The Primary Competitive Advantage
Erdener Kaynak
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Contemporary Sales Force Management
William Winston
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Handbook of Cross-cultural Marketing
Erdener Kaynak
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