Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Exploring Public Relations and Management Communication
Ralph Tench
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Entertainment Public Relations : Communicating with Audiences
Carol Ames
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Advertising and Promotion
Chris Hackley
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Rethinking Public Relations : Persuasion, Democracy and Society
Kevin Moloney
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Our Future in Public Relations
Ken (New York University, USA) Kerrigan
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Leadership Development in Public Relations : Exploring Crucibles of Experience Among Industry Veterans
Marlene S. (Baylor University, USA) Neill
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Digital Marketing : Integrating Strategy, Sustainability, and Purpose
Ira (Entwine, Inc., USA) Kaufman
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Strategic Communication : Campaign Planning
James Mahoney
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Artificial Intelligence, Strategic Communicators and Activism
Lukasz (University of New South Wales, Sydney, Australia) Swiatek
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War, Peace, and Populist Discourse in Ukraine
Olga (National Research University Higher School of Economics, Baysha
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The Political Economy of City Branding
Ari-Veikko Anttiroiko
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Health and Medical Public Relations
Myc Riggulsford
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The Illustrated Guide to the Mass Communication Research Project
Patricia (Utica University, USA) Swann
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Strategic Public Relations Writing : Proven Tactics and Techniques
Jim Eggensperger
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Social Issues in Sport Communication : You Make the Call
Terry L. (Bowling Green State University, USA) Rentner
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Portfolio Building Activities in Social Media : Exercises in Strategic Communication
Karen Freberg
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