Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Marketing : An Introduction
Rosalind Masterson
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R for Marketing Research and Analytics
Chris Chapman
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Essentials of Marketing
Jane Martin
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Creative Arts Marketing
Liz Hill
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Customer Service Skills for Success ISE
Robert Lucas
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Marketing ISE
Roger Kerin
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Destination Marketing : Essentials
Steven (University of Queensland, Australia) Pike
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Sales Force Management : Leadership, Innovation, Technology: International Student Edition
Mark W. (Rollins College, USA) Johnston
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International Marketing
Daniel W. Baack
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Marketing Communications : Objectives, Strategy, Tactics
John R (University of Wollongong, Australia) Rossiter
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Marketing Communications
John Egan
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Events Marketing Management : A consumer perspective
Ivna Reic
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Tourism Marketing : In the Age of the Consumer
Alastair M. Morrison
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Strategic Sport Marketing
Adam (Swinburne University of Technology, Australia) Karg
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The Marketing Director's Handbook : Volumes 1 and 2
Tim Arnold
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Consumer Psychology in a Social Media World
Claudiu V. Dimofte
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How to Market Books
Alison Baverstock
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Business to Business Marketing Management : A Global Perspective
Alan Zimmerman
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Marketing for Tourism and Hospitality : Collaboration, Technology and Experiences
Alan Fyall
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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