Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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European Perspectives in Marketing
Erdener Kaynak
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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The Global Business : Four Key Marketing Strategies
Erdener Kaynak
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