Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Consumers in Context : The BPM Research Program
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Export Strategy: Markets and Competition (RLE Marketing)
Nigel Piercy
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Managing Marketing Information (RLE Marketing)
Nigel Piercy
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Marketing Organisation (RLE Marketing)
Nigel Piercy
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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Marketing Budgeting (RLE Marketing) : A Political and Organisational Model
Nigel Piercy
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