Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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Consumer Behaviour
Martin M. (Cardiff Business School) Evans
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Inside Information : Making Sense of Marketing Data
D. V. L. Smith
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Marketing Research for Managers
Sunny Crouch
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Marketing to the Ageing Consumer : The Secrets to Building an Age-Friendly Business
D. Stroud
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Qualitative Marketing Research
David J. Carson
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Influencer Marketing
Duncan Brown
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Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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Consuming Experience
Antonella Caru
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Qualitative Marketing Research : A Cultural Approach
Johanna Moisander
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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Marketing Research : A Concise Introduction
Bonita Kolb
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Customer Intelligence : From Data to Dialogue
Sean Kelly
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Cases in Consumer Behaviour
Gerrit (Erasmus University, Rotterdam, Netherlands) Antonides
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Understanding the Consumer
Isabelle Szmigin
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Marketing Research Methods : Quantitative and Qualitative Approaches
Mercedes (Universidad Carlos III de Madrid) Esteban-Bravo
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Understanding Children as Consumers
David W Marshall
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Introducing Marketing Research
Paul Baines
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