Creating Value with Data Analytics in Marketing : Mastering Data Science
Peter C. Verhoef
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Managing Digital Transformation : Understanding the Strategic Process
Andreas (Universita Ca' Foscari Venezia, Italy) Hinterhuber
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Sport Brands
Patrick Bouchet
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Pricing Strategy Implementation : Translating Pricing Strategy into Results
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Ethics in Advertising : Making the case for doing the right thing
Wally (National Advertising Review Board, USA) Snyder
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Sports Marketing : International Student Edition
Michael Fetchko
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A Practical Guide to Event Promotion
Nigel Jackson
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International Marketing ISE
Philip Cateora
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Essentials of Marketing Research ISE
Joseph Hair
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Services Marketing: Integrating Customer Focus Across the Firm ISE
Valarie Zeithaml
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Experiential Marketing : Integrated Theory & Strategic Application
Rose Leahy
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Sensory Marketing : An Introduction
Bertil Hulten
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Strategic Social Marketing : For Behaviour and Social Change
Jeff (Strategic Social Marketing Ltd, UK) French
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Contemporary Issues in Marketing : Principles and Practice
Ayantunji (University of East London, UK) Gbadamosi
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Sustainable Marketing : A Holistic Approach
Mark Peterson
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Marketing Research : A Managerial Approach
Al Marshall
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Global Marketing Strategy : An Executive Digest
Bodo B. Schlegelmilch
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The Cambridge Handbook of Consumer Psychology
Cait (Wharton School, University of Pennsylvania) Lamberton
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Comparative Corporate Governance : A Research Overview
Thomas Clarke
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Rethinking Public Relations : Persuasion, Democracy and Society
Kevin Moloney
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Responsible Leadership
Nicola Pless
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Sport Consumer Behaviour : Marketing Strategies
Daniel C (Temple University, USA) Funk
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