Nudging towards Health : A Tool to Influence Human Behavior in Health Policy
Radek Kovacs
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Laws of UX : Using Psychology to Design Better Products & Services
Jon Yablonski
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Web Accessibility Cookbook : Creating Inclusive Experiences
Manuel Matuzovic
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Business and Society : A Critical Introduction
Sonya (York University, Canada) Scott
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Consumer Culture Theory
Eric Arnould
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Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Robin Landa
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Digital Working Lives : Worker Autonomy and the Gig Economy
Tim Christiaens
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Working in the 21st Century : An Oral History of American Work in a Time of Social and Economic Transformation
Mark Larson
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Market Process and Market Order : From Human Action, But Not of Human Design
Rosolino A. Candela
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Betting Against the Crowd : A Complex Systems Approach
Yair Neuman
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Betting Against the Crowd : A Complex Systems Approach
Yair Neuman
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Neuroscience for Leadership : Harnessing the Brain Gain Advantage
T. Swart
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing (Third Edition)
Doug McKenzie-Mohr
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Using Behavioral Science in Marketing : Drive Customer Action and Loyalty by Prompting Instinctive Responses
Nancy Harhut
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The Next Billion Users : Digital Life Beyond the West
Payal Arora
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Build Better Products : A Modern Approach to Building Successful User-Centered Products
Laura Klein
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