Scarcity : Why having too little means so much
Sendhil Mullainathan
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How Confidence Works : The new science of self-belief
Ian Robertson
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You'Re About to Make a Terrible Mistake! : How Biases Distort Decision-Making and What You Can Do to Fight Them
Olivier Sibony
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Nudge
Richard H. Thaler
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Elliot Wave Techniques Simplified: How to Use the Probability Matrix to Profit on More Trades
Bennett McDowell
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Behavioral Economics For Dummies
Morris Altman
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Illogical Stories : how to change minds in an unreasonable world
Eleanor Gordon-Smith
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Spite : And the Upside of Your Dark Side
Simon McCarthy-Jones
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Networks, Crowds, and Markets : Reasoning about a Highly Connected World
David (Cornell University, New York) Easley
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Your Future Self : How to Make Tomorrow Better Today
Hal Hershfield
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An Introduction to Behavioral Economics
Nick Wilkinson
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Subscribed : Why the Subscription Model Will Be Your Company s Future and What to Do About It
Tien Tzuo
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Mapping Experiences : A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
Jim Kalbach
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The Foundations of Behavioral Economic Analysis
Sanjit (Professor of Economics, University of Leicester) Dhami
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A Course in Behavioral Economics
Erik (George Mason University, USA) Angner
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Outcomes Over Output : Why customer behavior is the key metric for business success
Joshua Seiden
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The Velvet Rope Economy : How Inequality Became Big Business
Nelson Schwartz
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Who Can You Trust? : How Technology Brought Us Together and Why It Could Drive Us Apart
Rachel Botsman
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Adaptive Markets : Financial Evolution at the Speed of Thought
Andrew W. Lo
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Fostering Sustainable Behavior : An Introduction to Community-Based Social Marketing (Third Edition)
Doug McKenzie-Mohr
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Experimetrics : Econometrics for Experimental Economics
Peter Moffatt
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Desire Code : Designing services people want
Denise Hampson
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Overdressed
Elizabeth L. Cline
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