Digital Content Marketing : Creating Value in Practice
Agata Krowinska
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Smart Business and Digital Transformation : An Industry 4.0 Perspective
Sandor Gyula Nagy
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Strategic Airline Retailing and Solutions : From Offers to Fulfillment to Loyalty
Nawal K. (Faculty Emeritus, Aviation, Ohio State University) Taneja
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Intranets: a Guide to their Design, Implementation and Management
Paul Blackmore
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The Networked Leviathan : For Democratic Platforms
Paul (Northwestern University, Illinois) Gowder
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Games in the Platform Economy : Steam's Tangled Markets
Anne (University of Copenhagen) Mette Thorhauge
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Voice Marketing : Harnessing the Power of Conversational AI to Drive Customer Engagement
Laurence Minsky
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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The Future of Work : Challenges and Prospects for Organisations, Jobs and Workers
Theo Lynn
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Artificial Intelligence and Transforming Digital Marketing
Allam Hamdan
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Successful Digital Transformation Initiatives in SMEs : A Relational Goods Perspective
Anna Marrucci
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E-Business Essentials : Building a Successful Online Enterprise
Hamed Taherdoost
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Digital Economy Post COVID-19 Era : Proceedings of 8th Conference of Indian Academy of Management (INDAM2023), Mumbai, India 2023
Prashant Mishra
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How Digital Intelligence Drives Business Growth
Zhizhuan Business Research Institute
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How the Metaverse Will Reshape Business and Sustainability
Rim El Khoury
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World Internet Development Report 2022 : Blue Book for World Internet Conference
Publishing House of Electronics Industry
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Yes Logo : Uncovering the Recipes of Branding Success in the World’s Largest Consumer Market
Jiazhuo George Wang
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JD.com Story : An e-Commerce Phenomena
Zhigang R. Li
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Modern Monopolies
Alex Moazed
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The Business of Platforms : Strategy in the Age of Digital Competition, Innovation, and Power
Michael A. Cusumano
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Empowered : Unleash Your Employees, Energize Your Customers, and Transform Your Business
Josh Bernoff
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Virtual Teams : People Working Across Boundaries with Technology
Jessica Lipnack
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Social Media Metrics : How to Measure and Optimize Your Marketing Investment
Jim Sterne
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