EGLR 1997
Barry Denyer-Green
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International Business Expansion Into Less-Developed Countries : The International Finance Corporation and Its Operations
Erdener Kaynak
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Professional Services Marketing : Strategy and Tactics
William Winston
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Marketing for Attorneys and Law Firms
William Winston
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Market Evolution in Developing Countries : The Unfolding of the Indian Market
Erdener Kaynak
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Marketing Mental Health Services to Managed Care
William Winston
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Persuasive Advertising for Entrepreneurs and Small Business Owners : How to Create More Effective Sales Messages
William Winston
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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Global Tourist Behavior
Erdener Kaynak
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Food and Agribusiness Marketing in Europe
Erdener Kaynak
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Ethical Issues in International Marketing
Erdener Kaynak
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Global Perspectives in Cross-Cultural and Cross-National Consumer Research
Erdener Kaynak
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Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment
William Winston
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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Marketing Planning in a Total Quality Environment
William Winston
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Managing Sales Professionals : The Reality of Profitability
William Winston
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Marketing Research That Pays Off : Case Histories of Marketing Research Leading to Success in the Marketplace
William Winston
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Privatization and Entrepreneurship : The Managerial Challenge in Central and Eastern Europe
Erdener Kaynak
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Marketing Health Care Into the Twenty-First Century : The Changing Dynamic
William Winston
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Executive Development and Organizational Learning for Global Business
Erdener Kaynak
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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Marketing Long-Term and Senior Care Services
William Winston
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Cases and Select Readings in Health Care Marketing
William Winston
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