Understanding the Marketing Exceptionality of Prestige Perfumes
Nithda Horoszko
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The Small-Mart Revolution: How Local Businesses Are Beating the Global Competition
Michael Shuman
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Retail Supply Chain Management
James B. Ayers
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Food Retailing and Sustainable Development : European Perspectives
Laure (University Reims Champagne Ardennes, France) Lavorata
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A Primer on Auction Design, Management, and Strategy
David J. (Toulouse School of Economics) Salant
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For the Love of Murphy's : The Behind-the-Counter Story of a Great American Retailer
Jason (G.C. Murphy Book Project) Togyer
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Alexander T. Stewart : The Forgotten Merchant Prince
Stephen N. Elias
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Shopping at Giant Foods : Chinese American Supermarkets in Northern California
Alfred Yee
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Loyalty Management : From Loyalty Programs to Omnichannel Customer Experiences
Cristina Ziliani
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Country of Origin Effect : Looking Back and Moving Forward
Isaac Cheah
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi (Tsinghua University, China) Liu
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Supermarket Retailing in Africa
Felix Adamu (Sokoine University of Agriculture, Tanzania) Nandonde
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Consumer Packaging Strategy : Localisation in Asian Markets
Huda Khan
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The Fashion Business : Theory and Practice in Strategic Fashion Management
Dario Golizia
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Climate Change and the Governance of Corporations : Lessons from the Retail Sector
Rory Sullivan
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Pop-Up Retail : The Evolution, Application and Future of Ephemeral Stores
Ghalia Boustani
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Gender After Gender in Consumer Culture
Elisabeth Tissier-Desbordes
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Data Analytics for Business : Foundations and Industry Applications
Fenio Annansingh
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New Perspectives on 20th Century European Retailing
Peter Scott
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Creating Brand Cool : Brand Distinction in the Online Marketplace
Joan Abraham
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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