Promotional Culture : Advertising, Ideology and Symbolic Expression
Andrew Wernick
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Advertising and Public Relations Law
Roy L. (Middle Tennessee State University, USA) Moore
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Advertising and the World Wide Web
David W. Schumann
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America
Lawrence R. Samuel
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Lifestyle Journalism : Social Media, Consumption and Experience
Lucia Vodanovic
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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Postcards from Stanland : Journeys in Central Asia
David H. Mould
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Living Up to the Ads : Gender Fictions of the 1920s
Simone Weil Davis
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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Tell Tchaikovsky the News : Rock 'n' Roll, the Labor Question, and the Musicians' Union, 1942-1968
Michael James Roberts
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Strategies for Media Reform : International Perspectives
Jonathan A. Obar
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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New Directions in International Advertising Research
S. Tamer Cavusgil
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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Persuasion Ethics Today
Margaret Duffy
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Brokering Access : Power, Politics, and Freedom of Information Process in Canada
Mike Larsen
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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