The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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Children : Consumption, Advertising & Media
Flemming Hansen
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Imagi-Nations and Borderless Television : Media, Culture and Politics Across Asia
Amos Owen Thomas
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When Ads Work : New Proof That Advertising Triggers Sales
David M Jones
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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Morals and the Media, 2nd edition : Ethics in Canadian Journalism
Nicholas Russell
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Beyond Ballyhoo : Motion Picture Promotion and Gimmicks
Mark Thomas McGee
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Lifestyle Journalism : Social Media, Consumption and Experience
Lucia Vodanovic
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Weekly Newspaper Makeup and Typography
Thomas Barnhart
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Postcards from Stanland : Journeys in Central Asia
David H. Mould
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Living Up to the Ads : Gender Fictions of the 1920s
Simone Weil Davis
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Tell Tchaikovsky the News : Rock 'n' Roll, the Labor Question, and the Musicians' Union, 1942-1968
Michael James Roberts
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Strategies for Media Reform : International Perspectives
Jonathan A. Obar
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The New Icons? : The Art of Television Advertising
Paul Rutherford
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Simulations and Gaming across Disciplines and Cultures : ISAGA at a Watershed
David Crookall
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Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America
Lawrence R. Samuel
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The First Golden Age of British Advertising
Ruth Artmonsky
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Frenemies : The Epic Disruption of the Advertising Industry (and Why This Matters)
Ken Auletta
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