The Persuasion Industries : The Making of Modern Britain
Steven (Visiting Professor in Brand Communication, Visiting McKevitt
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Media Localism : The Policies of Place
Christopher Ali
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Reporting for China : How Chinese Correspondents Work with the World
Pal Nyiri
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Artists, Advertising, and the Borders of Art
Michele H. Bogart
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Buying and Believing : Sri Lankan Advertising and Consumers in a Transnational World
Steven Kemper
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Breaking Up America : Advertisers and the New Media World
Joseph Turow
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Audience Economics : Media Institutions and the Audience Marketplace
Philip M. Napoli
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Simulations and Gaming across Disciplines and Cultures : ISAGA at a Watershed
David Crookall
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Promotional Culture : Advertising, Ideology and Symbolic Expression
Andrew Wernick
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Advertising and Public Relations Law
Roy L. (Middle Tennessee State University, USA) Moore
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Advertising and the World Wide Web
David W. Schumann
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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New Directions in International Advertising Research
S. Tamer Cavusgil
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Advertising in MENA Goes Digital
Ilhem Allagui
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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The Discourse of Advertising
Guy Cook
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Effective Radio Advertising : A Guide to Winning Customers with Targeted Campaigns and Creative Commercials
Marc Weinberger
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When Ads Work : New Proof That Advertising Triggers Sales
David M Jones
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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Persuasion Ethics Today
Margaret Duffy
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