Living Up to the Ads : Gender Fictions of the 1920s
Simone Weil Davis
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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Tell Tchaikovsky the News : Rock 'n' Roll, the Labor Question, and the Musicians' Union, 1942-1968
Michael James Roberts
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Strategies for Media Reform : International Perspectives
Jonathan A. Obar
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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When Ads Work : New Proof That Advertising Triggers Sales
David M Jones
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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Persuasion Ethics Today
Margaret Duffy
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Brokering Access : Power, Politics, and Freedom of Information Process in Canada
Mike Larsen
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Effective Radio Advertising : A Guide to Winning Customers with Targeted Campaigns and Creative Commercials
Marc Weinberger
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Lifestyle Journalism : Social Media, Consumption and Experience
Lucia Vodanovic
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Celebrity and Glamour in Contemporary Russia : Shocking Chic
Helena (Ohio State University, USA) Goscilo
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Brand Journalism
Andy Bull
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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