Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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A Level Media Studies : The Essential Introduction
Pete Bennett
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Emerging Practices in the Age of Automated Digital Journalism : Models, Languages, and Storytelling
Berta (USC, Spain) Garcia-Orosa
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Advertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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The Law of Public Communication
William E. (University of Georgia, USA.) Lee
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Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Social Media Marketing for Book Publishers
Miriam J. Johnson
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Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi (Old Dominion University, USA) Santo
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Brokering Access : Power, Politics, and Freedom of Information Process in Canada
Mike Larsen
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Promotional Culture : Advertising, Ideology and Symbolic Expression
Andrew Wernick
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Deceptive Advertising : Behavioral Study of A Legal Concept
Jef Richards
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Advertising and Public Relations Law
Roy L. (Middle Tennessee State University, USA) Moore
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Advertising and the World Wide Web
David W. Schumann
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Persuasive Imagery : A Consumer Response Perspective
Linda M. Scott
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Educating the Consumer-citizen : A History of the Marriage of Schools, Advertising, and Media
Joel Spring
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Strategies for Media Reform : International Perspectives
Jonathan A. Obar
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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New Directions in International Advertising Research
S. Tamer Cavusgil
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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