Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
Eric Davies
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The Advertising Business : Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
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The 7 Secrets of Creative Radio Advertising
Tony Hertz
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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Shoveling Smoke : Advertising and Globalization in Contemporary India
William Mazzarella
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How Advertising Works : The Role of Research
John Philip Jones
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The Advertising Handbook
Sean Brierley
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Richardson
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Brand Journalism
Andy Bull
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Advertising, the Media and Globalisation : A World in Motion
John (University of Melbourne, Australia) Sinclair
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Promotional Screen Industries
Paul Grainge
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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How To Make It In Advertising
Mark Leigh
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Persuasion Ethics Today
Margaret Duffy
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The Language of Advertising
Torben (Aalborg University) Vestergaard
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The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina (School of Business and Economics, Turku, Finland) Koporcic
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Design and Emotion
Deana McDonagh
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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