Branded Entertainment in Korea
Hyunsun Yoon
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Netflix Nations : The Geography of Digital Distribution
Ramon Lobato
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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The Conquest of Cool : Business Culture, Counterculture, and the Rise of Hip Consumerism
Thomas Frank
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How Brands Blow
Ryan Wallman
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Blah! Blah! Blah! : Memories and advice from one of British advertising's mavericks
Dave Buonaguidi
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston (Visiting Professor of Marketing at Westminster Univ Fletcher
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How To Make It In Advertising
Mark Leigh
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The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Children : Consumption, Advertising & Media
Flemming Hansen
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A Double Life : My Exciting Years in Theatre and Advertising
Alyque Padamsee
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Media Localism : The Policies of Place
Christopher Ali
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Mister Pulitzer and the Spider : Modern News from Realism to the Digital
Kevin G Barnhurst
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Gloria Dagnino
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Alternate Reality Games : Promotion and Participatory Culture
Stephanie Janes
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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America
Lawrence R. Samuel
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Postcards from Stanland : Journeys in Central Asia
David H. Mould
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