The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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The Psychology of Advertising
Bob M. Fennis
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Advertising : Critical Approaches
Chris (Northumbria University, UK) Wharton
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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The Advertising Handbook
Sean Brierley
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Pictorial Metaphor in Advertising
Charles Forceville
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The Pilgrimage to Compostela in the Middle Ages : A Book of Essays
Linda Kay Davidson
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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The Codes of Advertising : Fetishism and the Political Economy of Meaning in the Consumer Society
Sut (University of Massachusetts Amherst, USA) Jhally
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Facebook, the Media and Democracy : Big Tech, Small State?
Leighton Andrews
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Native Advertising : Advertorial Disruption in the 21st-Century News Feed
Lisa Lynch
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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Branded Entertainment in Korea
Hyunsun Yoon
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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Advertising in MENA Goes Digital
Ilhem Allagui
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market
W. Timothy Coombs
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