Consumer Society and Ecological Crisis
Leslie M. Meier
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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Advertising in MENA Goes Digital
Ilhem Allagui
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Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market
W. Timothy Coombs
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Buyways : Billboards, Automobiles, and the American Landscape
Catherine Gudis
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Absolute Essentials of Advertising
Sarah Turnbull
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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African Luxury Branding : From Soft Power to Queer Futures
Mehita (University of the Witwatersrand, Johannesburg, South Af Iqani
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng (University of Manitoba, Canada) Liu
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Advertising at the Crossroads
Max Geller
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Advertising for Account Holders (RLE Marketing)
Nigel (Extraordinary Leadership Ltd, UK) Linacre
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Advertising A New Approach
Walter Taplin
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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Commercial Advertising
Thomas Russell
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Masters of Advertising Copy (RLE Marketing)
J. George Frederick
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Soap, Sex, and Cigarettes : A Cultural History of American Advertising
Juliann (Waseda University) Sivulka
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Literary Advertising and the Shaping of British Romanticism
Nicholas Mason
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Advertising Progress : American Business and the Rise of Consumer Marketing
Pamela Walker (Professor Emerita, University of Colorado at Den Laird
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Social Media Entertainment : The New Intersection of Hollywood and Silicon Valley
Stuart Cunningham
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The 30-Second Storyteller : The Art and Business of Directing Commercials
Thomas Richter
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