The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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The Psychology of Advertising
Bob M. Fennis
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Media Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Nike Culture : The Sign of the Swoosh
Robert Goldman
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The Advertising Handbook
Sean Brierley
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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The Pilgrimage to Compostela in the Middle Ages : A Book of Essays
Linda Kay Davidson
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A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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Brand Journalism
Andy Bull
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Product Placement in Hollywood Films : A History
Kerry Segrave
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Social Media Measurement and Management : Entrepreneurial Digital Analytics
Jeremy Harris (University of Nebraska at Omaha, USA) Lipschultz
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Negotiating Values in the Creative Industries : Fairs, Festivals and Competitive Events
Brian (Copenhagen Business School) Moeran
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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Strategic Sport Communication : Traditional and Transmedia Strategies for a Global Sports Market
W. Timothy Coombs
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Weekly Newspaper Makeup and Typography
Thomas Barnhart
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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Advertising in MENA Goes Digital
Ilhem Allagui
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Promotional Culture and Convergence : Markets, Methods, Media
Helen Powell
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Inarticulate Longings : The Ladies' Home Journal, Gender and the Promise of Consumer Culture
Jennifer Scanlon
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Buyways : Billboards, Automobiles, and the American Landscape
Catherine Gudis
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Living Large : The World Of Harold Mitchell
Harold Mitchell
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