A New Brand of Business : Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research Hardback
by Douglas Ward
Hardback
- Information
Description
How a dominant magazine publisher developed the business of market research
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:240 pages
- Publisher:Temple University Press,U.S.
- Publication Date:15/07/2009
- Category:
- ISBN:9781439900154
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:240 pages
- Publisher:Temple University Press,U.S.
- Publication Date:15/07/2009
- Category:
- ISBN:9781439900154