Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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De Gruyter Handbook of Media Economics
Ulrike Rohn
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Digital Gaming and the Advertising Landscape
Teresa Hera
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Superfluous Women : Art, Feminism, and Revolution in Twenty-First-Century Ukraine
Jessica Zychowicz
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Digital Politics in Canada : Promises and Realities
Tamara Small
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Broadcast Pharmaceutical Advertising in the United States : Primetime Pill Pushers
Janelle Applequist
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Corpus Linguistics and the Analysis of Sociolinguistic Change : Language Variety and Ideology in Advertising
Joan O'Sullivan
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Foreign Languages in Advertising : Linguistic and Marketing Perspectives
Jos Hornikx
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The Persuasion Industries : The Making of Modern Britain
Steven (Visiting Professor in Brand Communication, Visiting McKevitt
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Doing Semiotics : A Research Guide for Marketers at the Edge of Culture
Laura R. (President, President, Marketing Semiotics Inc.) Oswald
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. (Associate Professor of Advertising, University of Il Oswald
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Creating Value : The Theory and Practice of Marketing Semiotics Research
Laura R. (Director, Director, Marketing Semiotics Inc.) Oswald
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Emotional Intelligence And Marketing
Catherine (Griffith Univ, Australia) Prentice
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O.O.H.: Out of Home : Catalyst to SMART Urbanscape
Amiya Chandra
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Advertising and the Transformation of Screen Cultures
Bo Florin
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Social and Environmental Issues in Advertising
Sukki Yoon
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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Global Advertising Practice in a Borderless World
Robert Crawford
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Soda Goes Pop : Pepsi-Cola Advertising and Popular Music
Joanna K. Love
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Consuming Dance : Choreography and Advertising
Colleen T. (Professor of Dance, Professor of Dance, Californi Dunagen
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