Media Literacy - International Student Edition
W. James Potter
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Introduction to Media Literacy
W. James Potter
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Messages : An Introduction to Communication
Arthur Asa Berger
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Dictionary of Advertising and Marketing Concepts
Arthur Asa Berger
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Media Literacy - International Student Edition
W. James Potter
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Seven Skills of Media Literacy
W. James Potter
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50 Ways to Understand Communication : A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture
Arthur Asa Berger
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How to Publish Your Communication Research: An Insider’s Guide
Alison F. Alexander
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Major Theories of Media Effects : Analysis and Evaluation
W. James Potter
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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Arthur Asa Berger
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Digital Media Effects
W. James Potter
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