Advertising as Communication Hardback
by Gillian Dyer
Part of the Studies in Culture and Communication series
Hardback
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Description
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture.
This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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- Format:Hardback
- Pages:248 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138136670
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:248 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138136670