GOOD WORKS! : Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Philip Kotler
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GOOD WORKS! : Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Attracting Investors : A Marketing Approach to Finding Funds for Your Business
Philip Kotler
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Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
Philip Kotler
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Confronting Capitalism : Real Solutions for a Troubled Economic System
Philip Kotler
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High Visibility, Third Edition : Transforming Your Personal and Professional Brand
Irving Rein
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein
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Confronting Capitalism : Real Solutions for a Troubled Economic System
Philip Kotler
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review
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Principles of Marketing, An Asian Perspective, Global Edition, 5th edition
Philip Kotler
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability
Philip Kotler
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