Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Arthur Asa Berger
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Tourism in Japan : An Ethno-Semiotic Analysis
Arthur Asa Berger
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Improving Writing Skills : Memos, Letters, Reports, and Proposals
Arthur Asa Berger
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Thailand Tourism
Arthur Asa Berger
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Blind Men and Elephants : Perspectives on Humor
Arthur Asa Berger
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Theorizing Tourism : Analyzing Iconic Destinations
Arthur Asa Berger
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Theorizing Tourism : Analyzing Iconic Destinations
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Dictionary of Advertising and Marketing Concepts
Arthur Asa Berger
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Dictionary of Advertising and Marketing Concepts
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Theorizing Tourism : Analyzing Iconic Destinations
Arthur Asa Berger
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Arthur Asa Berger
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Dictionary of Advertising and Marketing Concepts
Arthur Asa Berger
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Marketing and American Consumer Culture : A Cultural Studies Analysis
Arthur Asa Berger
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Tourism in Japan : An Ethno-Semiotic Analysis
Arthur Asa Berger
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Brands and Cultural Analysis
Arthur Asa Berger
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