Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Leading in Analytics : The Seven Critical Tasks for Executives to Master in the Age of Big Data
Joseph A. (Arizona State University; Appalachian State Univers Cazier
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Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques : A Guide to Data Science for Fraud Detection
Bart Baesens
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Artificial Intelligence for Marketing : Practical Applications
Jim Sterne
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Connecting Organizational Silos : Taking Knowledge Flow Management to the Next Level with Social Media
Frank Leistner
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Strategies in Biomedical Data Science : Driving Force for Innovation
Jay A. Etchings
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On-Camera Coach : Tools and Techniques for Business Professionals in a Video-Driven World
Karin M. Reed
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Profit From Your Forecasting Software : A Best Practice Guide for Sales Forecasters
Paul (Bristol Business School) Goodwin
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The Analytics Lifecycle Toolkit : A Practical Guide for an Effective Analytics Capability
Gregory S. Nelson
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JMP Connections : The Art of Utilizing Connections In Your Data
John Wubbel
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Text as Data : Computational Methods of Understanding Written Expression Using SAS
Barry DeVille
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