Research Methods and Data Analysis for Business Decisions : A Primer Using SPSS EPUB
by James E. Sallis, Geir Gripsrud, Ulf Henning Olsson, Ragnhild Silkoset
Part of the Classroom Companion: Business series
EPUB
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Description
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
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- Format:EPUB
- Publisher:Springer International Publishing
- Publication Date:30/10/2021
- Category:
- ISBN:9783030844219
Other Formats
- Hardback from £63.29
- Paperback / softback from £43.77
Information
-
Download Now
- Format:EPUB
- Publisher:Springer International Publishing
- Publication Date:30/10/2021
- Category:
- ISBN:9783030844219