Grokking Web Application Security
Malcolm McDonald
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Marketing Planning for Services
Adrian Payne
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Key Account Plans
Lynette Ryals
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Marketing Planning for Services
Adrian Payne
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Pocket Guide to Selling Services and Products
Peter Morris
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Creating Powerful Brands
Leslie (Aston University) de Chernatony
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Market Segmentation : How to Do it How to Profit from it
Malcolm McDonald
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Marketing Navigation : How to keep your marketing plan on course to implementation success
Edmund (Director and co-founder of Market2win Ltd) Bradford
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