New Product Development : Successful Innovation in the Marketplace
Erdener Kaynak
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New Product Development : Successful Innovation in the Marketplace
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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Implementation of Total Quality Management : A Comprehensive Training Program
Erdener Kaynak
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Implementation of Total Quality Management : A Comprehensive Training Program
Erdener Kaynak
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Internationalization of Companies from Developing Countries
Erdener Kaynak
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Internationalization of Companies from Developing Countries
Erdener Kaynak
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Guanxi : Relationship Marketing in a Chinese Context
Erdener Kaynak
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Guanxi : Relationship Marketing in a Chinese Context
Erdener Kaynak
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The Consumer . . . or Else! : Consumer-Centric Business Paradigms
Erdener Kaynak
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