Social Media Monetization : Platforms, Strategic Models and Critical Success Factors
Francisco J. Martinez-Lopez
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Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation
Tawfik Jelassi
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Tawfik Jelassi
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Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation
Tawfik Jelassi
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Social Media Monetization : Platforms, Strategic Models and Critical Success Factors
Francisco J. Martinez-Lopez
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Social Media Monetization : Platforms, Strategic Models and Critical Success Factors
Francisco J. Martinez-Lopez
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Online Brand Communities : Using the Social Web for Branding and Marketing
Francisco J. Martinez-Lopez
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