Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation EPUB
by Tawfik Jelassi, Francisco J. Martinez-Lopez
Part of the Classroom Companion: Business series
EPUB
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Description
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies.
It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies.
An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools.
Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
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- Format:EPUB
- Publisher:Springer International Publishing
- Publication Date:28/06/2020
- Category:
- ISBN:9783030489502
Other Formats
- Hardback from £69.78
- Paperback / softback from £40.53
Information
-
Download Now
- Format:EPUB
- Publisher:Springer International Publishing
- Publication Date:28/06/2020
- Category:
- ISBN:9783030489502
