The Economy of Brands PDF
by J. Lindemann
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Description
In many businesses brands account for the majority of shareholder value.
It is crucial to understand how the economy of brands works and can be exploited to create sustainable value.
The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
Information
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:07/05/2010
- Category:
- ISBN:9780230275010
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:07/05/2010
- Category:
- ISBN:9780230275010