Marketing Methods to Improve Company Strategy : Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach EPUB
by Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
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Description
This book consolidates over 10 years of academic research and consulting activities developed by the authors. The core themes include methods (step frameworks and analytic tools) in marketing and strategy addressed to support managerial planning, analysis, and decision making in these areas. It will be of practical use to students of Business Administration and practitioners seeking new methods to implement to increase their productivity.
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- Format:EPUB
- Pages:136 pages
- Publisher:Taylor & Francis
- Publication Date:26/01/2010
- Category:
- ISBN:9780203859865
Information
-
Download Now
- Format:EPUB
- Pages:136 pages
- Publisher:Taylor & Francis
- Publication Date:26/01/2010
- Category:
- ISBN:9780203859865