Marketing Foundations Paperback
by O. C. Ferrell, William M. Pride
Paperback
- Information
Description
"Marketing Foundations, 4/e, International Edition" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses.
Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout.
In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the fourth edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and, Opening Vignettes that feature engaging companies intended to spark student interest.
Information
-
Unavailable
- Format:Paperback
- Pages:560 pages, Illustrations
- Publisher:Cengage Learning, Inc
- Publication Date:01/03/2010
- Category:
- ISBN:9780538756372
Information
-
Unavailable
- Format:Paperback
- Pages:560 pages, Illustrations
- Publisher:Cengage Learning, Inc
- Publication Date:01/03/2010
- Category:
- ISBN:9780538756372