Customer-Dominant Logic : Kundendominantes Management als neue Zielgroe im Relationship Marketing
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Co-Creation im Privatkundengeschaft von Kreditinstituten
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The Business Model Canvas : Let your business thrive with this simple model
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Maslow's Hierarchy of Needs : Gain vital insights into how to motivate people
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Successful Key Account Management in a Week : Be a Brilliant Key Account Manager in Seven Simple Steps
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Breaking Through, 2nd Edition : Implementing Disruptive Customer Centricity
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CRM at the Speed of Light, Fourth Edition : Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
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Strategic Customer Management : Integrating Relationship Marketing and CRM
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Strategic Customer Management : Integrating Relationship Marketing and CRM
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Summary: You Can't Lead with Your Feet on the Desk
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Business Process Mapping : Improving Customer Satisfaction
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A Hotel Manager's Handbook : 189 Techniques for Achieving Exceptional Guest Satisfaction
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Successful Customer Service : Get Brilliant Results Fast
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Strategic Customer Management : Strategizing the Sales Organization
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