Customer-Dominant Logic : Kundendominantes Management als neue Zielgroe im Relationship Marketing
Manfred Bruhn
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Co-Creation im Privatkundengeschaft von Kreditinstituten
Pierre Stern
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D2C - Direkte Kundenbeziehungen statt Plattformabhangigkeit : Wie Direct-to-Consumer-Geschaftsmodelle funktionieren konnen
Jan-Paul Ludtke
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Publikumsschwund? : Ein Blick auf die Theaterstatistik seit 1949
Rainer Glaap
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Do B2B Better : Drive Growth Through Game-Changing Customer Experience
Jim Tincher
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What Customers Want (PB) : Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Anthony Ulwick
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Uncommon Service : How to Win by Putting Customers at the Core of Your Business
Frances Frei
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Build Better Products : A Modern Approach to Building Successful User-Centered Products
Laura Klein
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Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification
Rajat Paharia
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Breaking Through, 2nd Edition : Implementing Disruptive Customer Centricity
S. Vandermerwe
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CRM at the Speed of Light, Fourth Edition : Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
Paul Greenberg
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Orchestrating Experiences : Collaborative Design for Complexity
Chris Risdon
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Scoring Points : How Tesco Continues to Win Customer Loyalty
Terry Hunt
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The Experience Economy, With a New Preface by the Authors : Competing for Customer Time, Attention, and Money
B. Joseph Pine II
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Winning on Purpose : The Unbeatable Strategy of Loving Customers
Fred Reichheld
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