Customer-Dominant Logic : Kundendominantes Management als neue Zielgroe im Relationship Marketing
Manfred Bruhn
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Co-Creation im Privatkundengeschaft von Kreditinstituten
Pierre Stern
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Experience Rules! : The Experience Operating System (XOS) and 8 Keys to Enable It
Hinshaw
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Service Design for Business : A Practical Guide to Optimizing the Customer Experience
Ben Reason
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
Rogers David L. Rogers
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Service Design for Business : A Practical Guide to Optimizing the Customer Experience
Ben Reason
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Ten Principles Behind Great Customer Experiences, The
Matt Watkinson
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Breaking Through, 2nd Edition : Implementing Disruptive Customer Centricity
S. Vandermerwe
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Delivering Fantastic Customer Experience : How to Turn Customer Satisfaction Into Customer Relationships
Daniel Lafreniere
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Delivering Fantastic Customer Experience : How to Turn Customer Satisfaction Into Customer Relationships
Daniel Lafreniere
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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CRM at the Speed of Light, Fourth Edition : Social CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers
Paul Greenberg
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Customer Centricity : Focus on the Right Customers for Strategic Advantage
Peter Fader
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Customer Experience 3.0 : High-Profit Strategies in the Age of Techno Service
John A. Goodman
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Net Privacy: A Guide to Developing & Implementing an Ironclad ebusiness Privacy Plan
Michael Erbschloe
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