Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta Miliopoulou
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta Miliopoulou
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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Freud on Madison Avenue : Motivation Research and Subliminal Advertising in America
Lawrence R. Samuel
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Agency : Starting a Creative Firm in the Age of Digital Marketing
R. Webb
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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The Consumerist Manifesto : Advertising in Postmodern Times
Martin P. Davidson
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The Business of Event Planning : Behind-the-Scenes Secrets of Successful Special Events
Judy Allen
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Brand Failures : The Truth About the 100 Biggest Branding Mistakes of All Time
Matt Haig
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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Smyllie's Ireland : Protestants, Independence, and the Man Who Ran the Irish Times
Caleb Wood Richardson
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Brought to You By : Postwar Television Advertising and the American Dream
Lawrence R. Samuel
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