Guanxi : Relationship Marketing in a Chinese Context
Erdener Kaynak
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Guanxi : Relationship Marketing in a Chinese Context
Erdener Kaynak
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New Product Development : Successful Innovation in the Marketplace
Erdener Kaynak
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New Product Development : Successful Innovation in the Marketplace
Erdener Kaynak
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Marketing Issues in Western Europe : Changes and Developments
Erdener Kaynak
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Marketing Issues in Western Europe : Changes and Developments
Erdener Kaynak
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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Industrial Products : A Guide to the International Marketing Economics Model
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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The Consumer . . . or Else! : Consumer-Centric Business Paradigms
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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Teaching International Business : Ethics and Corporate Social Responsibility
Erdener Kaynak
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Teaching International Business : Ethics and Corporate Social Responsibility
Erdener Kaynak
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Teaching and Program Variations in International Business
Erdener Kaynak
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